It can be disconcerting, and even downright distressing, to have invested hundreds to thousands of dollars on an ad campaign to find it does a huge belly-flop. Often times we make huge blunders in our ad presentation, whether it is print or media, and don’t even know what it was. Below is a short list of some of the major faux pas business owners make when preparing ad copy.
Predictable Ads
Why would anyone take the time to read or listen to your ad, if it mimics all the others out there? Never use a metaphor, simile or other figure of speech More >
Buzzword of the day is SEO. Oh, that’s not really a word, but it has come to mean almost everything to people who are looking for an online presence that will get their business going. Search Engine Optimization, or how to make the web bots like your web site better than others in your same field. There are theories abounding on what you need to do to get to the top. Lots of charlatans selling programs that don’t really do anything for you that you couldn’t do for yourself.
So, what’s a person to do. We all know that right now More >
OK, you’re all set. You’ve got your business up and running and you want to bring more customers to you, whether it is a brick and mortar or virtual business. You carefully budgeted some money for advertising when you were doing your business plan, but you’re not sure what method of advertising would be best for you.
It really depends on what kind of business you run, and what clientele you are trying to reach, what format is best for you. Traditional print media is still very viable in certain cases, television and radio, too. Increasingly though, you need an online More >
Today people are so inundated with information that getting a reaction to an ad takes a great deal of finesse. Too often when we prepare an ad we go with what has worked before, or what we see others do. Advertising, whether in print or media, needs to stand out from the competition. It needs to grab the person’s attention. There are several ways you can do this.
Make sure your ad isn’t boring. If it’s like everyone else’s ads it will be skipped over. Be very focused and creative with your content. Take just one thing your business does and More >