Latest Tips, Tools, & Technology to Build Your Business
Archive for February, 2012
First Program Preparations
Feb 28th
Healthy diet is just one way to create total health.
I have less than a week before my first Healthy Lifestyle Program starts. I’m doing what many marketers suggest. I’m testing my product on a small market. I have four people ,that I know and trust will give me honest feedback on the program.
Here’s the information I hope to gain by working with a small pre-launch group:
- Lots of feedback: What they find helpful. What they deem useless. How easy it is to implement what I’m asking them to do. What information needs to be more in-depth and what needs to have More >
Tech Isn’t Important
Feb 20th
Technology Can Be Confusing If Your Not A Techie
This guest post from Werner Rogers
Technology isn’t really my thing but I give it my all. I know that there are so many different ways to go about learning but for me trying to navigate the inner workings of a computer is like trying to figure out how to do brain surgery or something. I’ve owned my little woodworking business for years and years and that’s what I do – I make really great things out of wood! – but now that we’ve entered the digital age I have to get with More >
Maximizing Your Online Presence
Feb 17th
Online businesses are today's gold rush.
Your company is growing at a pretty steady rate, but you know from all the business news that your website presence isn’t what it should be. You don’t have an onsite web development team and, after visiting your competitions websites, believe that a custom website design would really make your company stand out.
You could find a company that specializes in website design, but in reality it’s not just the design that’s important. How that website is optimized, what kind of content is most effective, as well as campaigns that could bring more customers in, are also More >
Looking For A Business?
Feb 14th
As the economy continues its agonizingly slow recovery, many people have been out of work for an extended period of time. If you’re one of them and have the desire to own your own business, rather than returning to the workaday world, finding the right fit in a business can be daunting. For a few people they know exactly what they want to do, as they’ve dreamed about it all their life. However, for many their dream job was the one they just lost. Now they feel like a boat without a rudder, just drifting in circles.
Keeping Your Business Local More >
First Participant
Feb 10th
I have my first participant for my pilot program. Now the real work begins. You know you plan and plan, then when you start in for earnest everything that you didn’t think about planning rears its ugly head.
I’ve got a skeleton outline of what I want to cover in the classes, but now I have to prepare the indepth information, especially handouts and reference materials. I need to have homework for each class and interactive work that they’ll do with their health buddies (need a catchy name for this).
What am I going to provide, what do they need to provide? More >
Pre-Launch Pilot Program
Feb 7th
Time's running out. Need to stay focused to get my pre-launch program ready.
It’s finally here. I’m setting a pre-launch pilot program start date of March 1. This means I have to really focus for the next couple weeks to get everything in order. I’ve done most of the business plan, there’s just a little tweaking to do there, so now I need to move from the planning stage to the implementing stage.
Here’s what’s on my list for the near future:
Email to prospective pilot program participants.
Write email
Send to prospects
Design web site.
Pick theme for web site.
Define web site parameters.
Find graphics.
Prepare each week’s More >
Effective Marketing
Feb 3rd
Common Business Mistakes to Avoid
Good information, very poorly presented. Will this help or hurt your business?
I was just reading an article on how to use YouTube to advertise your business. They had the Old Spice ads running as an example. They went viral and I realized I was in trouble.
Videos are really big in getting people to pay attention to your product or service, but I found the Old Spice ads disturbing. I thought, “Gad, if I give that to my husband the house is going to end up destroyed.” It did nothing to make me want to buy their More >